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Technical SEO Ranking Factors: Key Website Characteristics for Improved Rankings

SEM Geek


Staff member
Jun 21, 2023
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Technical SEO ranking factors play a crucial role in determining the success of your website. As an online business owner or marketer, you must understand and implement these factors to ensure your website ranks high on search engine result pages (SERPs). In this article, we will delve into the world of technical SEO and explore its various aspects.

What are the factors in technical SEO?

Technical SEO refers to optimizing your website from a technical perspective to improve its visibility on search engines. Several key factors come into play when it comes to optimizing your site for better search rankings. Let's take a closer look at some of these vital elements:

  1. Website Speed: One essential factor is ensuring that your website loads quickly and efficiently. Slow page loading speeds can lead to poor user experiences and directly impact your organic traffic. Search engines like Google consider page speed as an important ranking factor because they prioritize providing users with fast-loading websites.
  2. Mobile-Friendliness: With mobile usage increasing rapidly, having a mobile-friendly website is imperative for good rankings. Mobile responsiveness ensures that users have optimal browsing experiences across different devices, leading to improved engagement metrics.
  3. Site Architecture: A well-structured site architecture enhances user navigation while making it easier for search engine bots to crawl and index content correctly. Proper internal linking, logical URL structure, XML sitemaps, and breadcrumb navigation contribute significantly towards improving technical optimization.
  4. HTTP Status Codes: Keeping track of HTTP status codes enables efficient communication between servers and clients visiting your site. Maintaining proper status codes such as 200 (OK), 301 (Moved Permanently), or 404 (Not Found) helps search engines better understand how web pages should be treated during indexing.
  5. Canonicalization: Duplicate content issues can harm your website's ranking potential by confusing search engines about which version(s) of a page to index. Canonicalization, using the canonical tag, helps specify the preferred version of a webpage and signals search engines accordingly.
What is technical SEO ranking?

Technical SEO ranking refers to how well your website performs in terms of technical optimization factors that impact search engine rankings. While on-page content, backlinks, and user experience are equally important for overall website performance, technical SEO focuses on enhancing specific aspects that influence organic visibility.

Search engines employ complex algorithms to evaluate websites across various criteria. Technical SEO ensures that these critical elements are aligned with best practices defined by major search engines like Google. By optimizing your site from a technical standpoint, you increase its chances of achieving higher rankings and attracting more organic traffic.

What are the three pillars of technical SEO?

Technical SEO can be broadly classified into three main pillars or categories:

  1. Crawlability: Crawlability refers to how easily search engine bots can access and explore the pages of your website. Ensuring proper crawlability is vital for indexing webpages accurately.
    For example: Imagine owning an online clothing store where each product category is accessible through JavaScript tabs only after interaction from users. However, if this dynamic content isn't crawlable by search engines due to limitations in their ability to process JavaScript effectively yet, then those pages might end up not being indexed at all.
  2. Indexation: Indexation focuses on ensuring that relevant webpages get included in search engine indexes so they appear in SERPs when people perform relevant searches.
    Example: Let's say you have recently launched a new blog section on your website hosting valuable resources related to gardening tips but forgot to allow crawlers permission via robots.txt file—resulting in none of those informative articles showing up during relevant garden-related keyword searches!
  3. Site Architecture & Structured Data: Site architecture involves organizing your website's structure efficiently so both users and bots can easily navigate through your content. On the other hand, structured data markup provides additional information to search engines about your website's content, making it more accessible and understandable.
    Example: Suppose you run an e-commerce site selling gardening tools and accessories. By organizing products into suitable categories with relevant subcategories (like Potting Soil > Organic), users can intuitively find what they are looking for, while search engine crawlers can understand these relationships.
What is technical SEO strategy?

A technical SEO strategy outlines the steps you'll take to optimize your website from a technical perspective. It involves conducting a thorough audit of your website's technical health, identifying areas that need improvement or fixing issues hindering its performance.

Your technical SEO strategy may include:

  • Website Audit: Conducting an in-depth analysis of various technical elements affecting optimization like page speed, mobile-friendliness, sitemap structure.
  • On-page Optimization: Optimizing meta tags such as title tags and meta descriptions to ensure they are concise, compelling, and keyword-optimized for better click-through rates on SERPs.
  • Structured Data Implementation: Implementing structured data markup using schema.org vocabulary to provide search engines with detailed information about the content on webpages.
  • Technical Issue Handling: Addressing common issues like duplicate content management through canonicalization techniques or ensuring proper URL redirects when redesigning parts of your website.
In conclusion, mastering the factors involved in technical SEO ranking is crucial for improving organic visibility and attracting valuable traffic to your website. By implementing best practices related to crawlability, indexation processes strengthening site architecture and utilizing structured data effectively—a well-rounded strategy can be devised resulting in improved rankings—and increased chances of success online!

Remember—technical SEO is not set-and-forget—it requires consistent monitoring followed by ongoing maintenance aligned with evolving best practices!
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