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How to Sell on Instagram in 2023: 8 Essential Steps

SEM Geek


Staff member
Jun 21, 2023
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Instagram, the social media giant that has taken the world by storm, is not just a platform for sharing pictures of your adorable pets and exotic vacations anymore. It has evolved into a powerful tool for businesses to connect with their audience, build brand awareness, and ultimately drive sales. With its expansive user base and robust features, selling on Instagram has become a necessity for businesses looking to thrive in the digital age.

In this guide, we will dive into the essential steps to supercharge your selling game on Instagram in 2023. Get ready to unleash the full potential of this visual-centric platform!

Step 1: Understand Your Audience​

To effectively sell on Instagram, you must first understand your target audience inside out. Start by conducting thorough market research and creating buyer personas. This will help you tailor your content, messaging, and strategies specifically for the people who are most likely to buy from you. Remember, relevance is key!

Step 2: Optimize Your Instagram Profile​

Your Instagram profile is your digital storefront—it should be visually appealing, informative, and attention-grabbing. Here are some key elements to optimize:

Profile Picture​

Choose a high-quality, recognizable profile picture that represents your brand. Consistency across all your online platforms helps build brand recognition and trust.


Craft a concise and captivating bio that clearly communicates who you are, what you do, and the value you offer. Use relevant keywords and emojis to make it visually engaging.


Utilize the link in your bio strategically. You can direct visitors to your website, a specific product page, or even a landing page designed exclusively for your Instagram audience.

Step 3: Create Compelling Content​

On a platform as visually driven as Instagram, your content needs to stand out. Use the following strategies to create eye-catching posts:

High-Quality Visuals​

Invest in professional photography or graphic design services to ensure your visuals are of top-notch quality. Use attention-grabbing colors, bold typography, and creative compositions to make your posts visually captivating.

Mix Up Your Content​

Don't limit yourself to just static images. Experiment with videos, carousels, stories, and live streams to add variety and captivate your audience in different ways.

User-Generated Content (UGC)​

Leverage the power of UGC by encouraging your customers to share their experiences with your products or services. Repost their content and give them due credit. This not only strengthens your relationship with existing customers but also showcases social proof to potential buyers.

Step 4: Leverage Instagram Shopping Features​

Instagram offers a range of shopping features that enable businesses to sell products directly within the app. Familiarize yourself with these features and make the most of them:

Instagram Shop​

Create a visually appealing shop section on your profile where users can browse and purchase your products seamlessly. Categorize your products, provide detailed descriptions, and use relevant hashtags for increased discoverability.

Product Tags​

Tag your products in posts and stories to provide a seamless shopping experience. When users tap on the tagged products, they can view additional information and make a purchase without leaving the app.

Shoppable Stickers​

If you have a verified Instagram account and 10,000 or more followers, you can utilize shoppable stickers in your Stories. This allows users to tap on the stickers and directly make a purchase.

Step 5: Engage and Interact with Your Audience​

Building a loyal and engaged community is crucial for successful selling on Instagram. Here's how you can foster meaningful interactions with your audience:

Respond to Comments and Direct Messages​

Make it a priority to respond promptly and genuinely to comments and direct messages. Show your audience that you value their opinions and engage in conversations to build relationships.

Host Giveaways and Contests​

Giveaways and contests are a fantastic way to generate buzz, increase engagement, and expand your reach. Encourage your followers to participate by following specific rules, such as liking the post, tagging friends, or sharing content.

Collaborate with Influencers​

Partner with influential Instagram users who align with your brand values to reach a wider audience and build credibility. Influencers can help promote your products authentically and generate valuable social proof.

Step 6: Harness the Power of Instagram Ads​

While organic reach is valuable, Instagram's advertising platform can amplify your reach and drive targeted traffic. Follow these tips to make the most of Instagram Ads:

Define Clear Objectives​

Before running an ad campaign, clearly define your objectives—whether it's increasing brand awareness, driving website traffic, or boosting sales. This will help you choose the most relevant ad format and targeting options.

Compelling Visuals and Copy​

Create visually striking ads with attention-grabbing text and captivating copy. Keep your captions concise yet persuasive, and use strong CTAs (Call-to-Actions) to entice users to take action.

Audience Targeting​

Leverage Instagram's extensive targeting options to reach your ideal customers. Refine your targeting depending on demographics, interests, behaviors, and even lookalike audiences.

Step 7: Analyze and Optimize Your Performance​

To continually improve your selling efforts on Instagram, you need to analyze your performance and make data-driven optimizations. Here's what you should do:

Track Relevant Metrics​

Monitor key metrics such as engagement rate, reach, click-through rate (CTR), and conversion rate. Use Instagram Insights, Google Analytics, and other analytical tools to delve into your data and uncover actionable insights.

A/B Testing​

Experiment with different content formats, captions, timings, and target audiences through A/B testing. Continually refine your strategies based on the results to maximize your conversion rates.

Monitor Competitors​

Keep a close eye on your competitors' Instagram activities. Analyze what works for them and adapt those strategies to your own brand. Stay ahead of the game by offering unique, innovative ideas to your audience.

Step 8: Stay Up-to-Date with Instagram's Latest Features​

To truly excel in selling on Instagram, you need to stay updated with the platform's latest features and trends. Here are some notable features to watch out for in 2023:

  • Instagram Reels: Create short, entertaining videos to increase visibility and engage with your audience.
  • Instagram Guides: Curate collections of posts and products to share valuable information and recommendations with your followers.
  • Instagram Live Shopping: Use live streams to showcase and sell your products in real-time, creating a sense of urgency and FOMO (Fear of Missing Out) among viewers.


New Marketer

Dec 21, 2023
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Create a business account on Instagram. Add a contact option. Optimize your profile perfectly. create content for the audience. Use hashtags. Run Instagram ads. Stay active and stay consistence.


New Marketer

Jan 5, 2024
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Selling on Instagram can be a lucrative venture if done correctly. Here's a step-by-step guide to help you get started:

  1. Set Up Your Instagram Business Account: If you haven't already, convert your personal account to a business account. This gives you access to features like Instagram Insights and the ability to create Instagram ads.
  2. Optimize Your Profile: Your profile is your storefront on Instagram. Make sure your profile picture is your logo, your bio is clear and concise, and include a link to your website or online store.
  3. Create Compelling Content: Instagram is a visual platform, so your content needs to be visually appealing. Post high-quality photos and videos of your products, and use captions that engage your audience.
  4. Use Instagram Shopping: If you sell physical products, take advantage of Instagram Shopping. This feature allows you to tag products in your posts and stories, making it easy for users to purchase directly from Instagram.
  5. Engage with Your Audience: Build a relationship with your audience by responding to comments, answering questions, and liking and commenting on their posts. This helps to foster trust and loyalty.
  6. Use Instagram Stories and Reels: Stories and Reels are great for showcasing your products in a more casual and engaging way. Use them to give behind-the-scenes looks, announce new products, or run flash sales.
  7. Collaborate with Influencers: Partnering with influencers can help you reach a larger audience. Look for influencers whose audience aligns with your target market and collaborate on sponsored posts or giveaways.
  8. Run Instagram Ads: Instagram ads are a great way to reach a targeted audience. You can create ads directly from your Facebook page or using the Ads Manager.
  9. Track Your Performance: Use Instagram Insights to track the performance of your posts and ads. This will help you understand what content is resonating with your audience and adjust your strategy accordingly.
  10. Stay Consistent: Consistency is key on Instagram. Post regularly, engage with your audience consistently, and stay true to your brand's voice and aesthetic.
By following these steps, you can effectively sell on Instagram and grow your business's presence on the platform.


New Marketer

Mar 20, 2024
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And I'll add from myself

How can you boost sales on Instagram?

Create compelling hashtags​

Hashtags on Instagram help your audience get to know your brand. Remember to make them relevant to your business so they can easily recognise and associate it. You can use more hashtags to intensify your brand's reach. When creating them, you can analyse your industry competitors' hashtags yourself, use the function available in the taskbar on Instagram or, for example, the Hashtag Expert app.

Use live commerce​

Live Commerce, or live trading, is a way to sell products from your shop on Instagram in real time. With it, you provide the customer with a shopping experience. The recipient can look at the goods in detail, ask questions about the offer, e.g. how it is made, size, material. He will receive an answer immediately, which increases the chances of convincing him to complete the transaction. This also helps to build trust. Live commerce fosters an ongoing and lasting relationship with the customer. When selling online, you can talk about your brand, about yourself and encourage the recipient to leave feedback on the product or to share your posts. In this way, you can increase your brand's reach faster.

Make the most of ads on Instagram​

Facebook Ads created on Instagram are an excellent way to promote your brand in e-commerce. Their effectiveness depends on the preparation of a plan in which you determine your advertising budget, the audience of the ad and the type of ad that best suits the needs of your business. Each type of ad has slightly different technical parameters and effects, so think about which one will best reflect your brand. The better the fit, the more effective the message and the chance of conversion. Instagram offers ads in the form of:

  • image - the product is presented through a single image or graphic,
  • video - using movement, dynamics and sounds, you can present your offer in an accessible way,
  • carousel - between 2 and 10 images are displayed in a single post; each image has a unique headline, description, link and CTA
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