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Can You Run LinkedIn Ads from a Personal Account?

SEM Geek


Staff member
Jun 21, 2023
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LinkedIn has become one of the most powerful platforms for professionals and businesses to connect, network, and advertise their products or services. With its vast user base comprising millions of business professionals, it presents an enticing opportunity for marketers. One common question that arises is whether it's possible to run LinkedIn ads directly from a personal account. In this article, we'll explore this topic in detail while providing insights into the privileges required to launch successful ad campaigns on LinkedIn.

Advertisement on LinkedIn: Beyond Company Pages​

Traditionally, advertisements on social media platforms have been associated with dedicated company pages. However, LinkedIn introduces an interesting twist by allowing users to create sponsored content right from their personal accounts. This feature enables individuals to amplify their reach and engage with a larger audience through paid advertising.

By utilizing your personal account instead of relying solely on your company page, you can tap into your existing connections and target specific professional networks that align with your campaign objectives.

Understanding Page Privileges​

While running ads directly from a personal account may seem appealing at first glance, it's important to note that certain page privileges are necessary for effective ad management on LinkedIn.

1. Admin Access​

To run ads through your personal account smoothly, you must be granted admin access or at least be listed as an advertiser under the company page associated with the desired campaign. Without these permissions, managing ad campaigns efficiently becomes challenging.

This setup allows advertisers better control over budgets and targeting options since they can associate each campaign with specific company pages they have access to.

2. Insightful Analytics​

One significant advantage of using a company page for running LinkedIn ads is gaining access to detailed analytics and performance metrics provided by LinkedIn Campaign Manager—a hub where advertising efforts are tracked and analyzed.

These analytics give valuable insights into impressions generated by the ad campaign along with user engagement data such as clicks, likes or reactions received by each piece of sponsored content. Such information can be crucial in refining your marketing strategies and maximizing return on investment (ROI).

Leveraging Personal Reach​

While company pages are undoubtedly important for establishing a professional presence on LinkedIn, using your personal account to run ads offers unique opportunities to leverage your existing network effectively.

1. Direct Connections​

By utilizing your personal account, you get the chance to tap into a network of direct connections already formed through LinkedIn. These individuals may include colleagues, clients, or past acquaintances who could potentially engage with your ad campaigns.

This approach helps create familiarity by leveraging relationships you've already built within the platform, resulting in higher click-through rates and increased conversion potential.

2. Targeted Advertising​

LinkedIn's ad targeting options are robust and offer precision when it comes to reaching specific professional demographics. By running ads through your personal account, you have access to advanced targeting tools that allow you to tailor campaigns based on industry, job title, location, skills or interests—ultimately increasing the relevancy of your content while minimizing wasted advertising spend.

For instance, if you're looking to promote an online marketing course designed specifically for professionals in the tech industry located in San Francisco Bay Area—the ability to utilize precise targeting options becomes essential.

Effective Strategies for Running Ads from Your Personal Account​

To optimize success when running LinkedIn ads from a personal account while ensuring compliance with best practices provided by LinkedIn themselves—even without having admin privileges directly for a page—you can implement certain tactics:

  • Craft Engaging Sponsored Content: Focus on creating compelling copywriting paired with captivating visuals tailored towards attracting attention and driving audience interaction.
  • Leverage Customer Testimonials: Boost credibility and trustworthiness by incorporating testimonials from satisfied customers as part of your ad strategy.
  • Utilize Rich Media Formats: Experiment with various media formats such as videos or dynamic images that grab users' attention quickly amidst their busy professional feed.
  • Engage with Comments and Inquiries: Actively respond to comments or inquiries generated by your ad campaigns. Engagement fosters a sense of community and validates the value you bring, further strengthening user trust.
In conclusion, while LinkedIn primarily emphasizes using dedicated company pages for successful advertising endeavors, running ads from a personal account can be an effective way to leverage your existing connections. By obtaining admin access rights and being listed as an advertiser under the associated company page, marketers can tap into their personal network's potential while benefiting from advanced targeting tools provided by LinkedIn. So go ahead, explore this innovative approach to reach out to professionals on LinkedIn and boost your digital marketing efforts!