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Michael Brenner, the founding member of Marketing Insider Group stated, "The best content is written by humans for humans. Once AI provides the foundation, our in-house writers add storylines, depth, and visual support."
According to the reports and deep analysis, more than 70% of businesses are currently using AI to generate creative content ideas and writing materials. Moreover, around 70% of those businesses believe that AI has helped them generate easier ways to create content.
Now here comes the loop. More than 90% of those businesses also stated that even though AI is useful, it is still incomplete without the human touch. These businesses require their content editors and specialists to edit the overall content so that it can reach their target audience. The tone, language, expressions, etc. are all modified and adjusted by the writers.
Thus, AI is useful, no doubt, but it would not easily take over the human work of editors. At last, machine-generated content will ultimately remain mechanical. For the human touch, it needs a human writer.
According to the reports and deep analysis, more than 70% of businesses are currently using AI to generate creative content ideas and writing materials. Moreover, around 70% of those businesses believe that AI has helped them generate easier ways to create content.
Now here comes the loop. More than 90% of those businesses also stated that even though AI is useful, it is still incomplete without the human touch. These businesses require their content editors and specialists to edit the overall content so that it can reach their target audience. The tone, language, expressions, etc. are all modified and adjusted by the writers.
Thus, AI is useful, no doubt, but it would not easily take over the human work of editors. At last, machine-generated content will ultimately remain mechanical. For the human touch, it needs a human writer.