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30 Top SEO Tools That Are 100% Free

SEM Geek


Staff member
Jun 21, 2023
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Search Engine Optimization (SEO) is crucial for improving your website's visibility and driving organic traffic. Fortunately, there are numerous SEO tools available to help you analyze and optimize your website's performance. In this article, we will explore 30 top SEO tools that are completely free, making them accessible to businesses and individuals on a budget.

  • 1. Google Search Console
Google Search Console is a powerful tool provided by Google that allows you to monitor your website's performance in search results, identify issues, and submit sitemaps.

  • 2. Google Analytics
Google Analytics provides comprehensive website analytics, offering insights into visitor behavior, traffic sources, and conversion rates.

  • 3. Google PageSpeed Insights
Google PageSpeed Insights analyzes your website's loading speed on both desktop and mobile devices, providing suggestions for optimization.

  • 4. Google Trends
Google Trends helps you identify popular search queries and trending topics, enabling you to create relevant content and stay up-to-date with market interests.

  • 5. Google Keyword Planner
Google Keyword Planner helps you find relevant keywords for your SEO strategy, providing search volume data and keyword suggestions.

  • 6. MozBar
MozBar is a browser extension that gives you quick insights on website authority, page optimization, link metrics, and more.

  • 7. Screaming Frog SEO Spider
Screaming Frog SEO Spider crawls through your website, identifying technical SEO issues like broken links, duplicate content, and missing meta tags.

  • 8. SEMrush
SEMrush offers a free version with limited features, providing data on organic and paid search, backlinks, and keyword ranking.

  • 9. Ahrefs Backlink Checker
Ahrefs Backlink Checker allows you to analyze backlinks to any website, providing valuable information on referring domains and anchor texts.

  • 10. Yoast SEO
Yoast SEO is a popular WordPress plugin that offers on-page optimization analysis, content readability checks, XML sitemap generation, and more.

  • 11. Bing Webmaster Tools
Bing Webmaster Tools provides insights into your website's performance on Bing search, including indexing status, keyword rankings, and crawl issues.

  • 12. Ubersuggest
Ubersuggest offers keyword research, competitor analysis, and content ideas to help you optimize your SEO strategy.

  • 13. SERP Simulator
SERP Simulator allows you to preview how your website's title tag and meta description will appear in search engine results pages (SERPs).

  • 14. GTmetrix
GTmetrix analyzes your website's loading speed, providing detailed reports with performance recommendations and historical data.

  • 15. Moz Link Explorer
Moz Link Explorer provides data on backlinks, link quality, and domain authority, helping you analyze your website's link profile.

  • 16. Answer the Public
Answer the Public gives you insights into the questions and queries people have related to a specific keyword, allowing you to create targeted content.

  • 17. SEOquake
SEOquake is a browser extension that provides an SEO overview of any webpage, including metrics like domain authority, keyword density, and social shares.

  • 18. Keywords Everywhere
Keywords Everywhere is a browser add-on that displays keyword data directly in your search results, including search volume, CPC, and competition.

  • 19. Varvy SEO Tool
Varvy SEO Tool analyzes your website for potential SEO issues and provides recommendations for improvement, focusing on mobile optimization.

  • 20. Bing Keyword Research
Bing Keyword Research helps you find keyword ideas and offers insights into search volume, trends, and related queries.

  • 21. SEO Minion
SEO Minion is a browser extension that provides various SEO features, including on-page analysis, broken link checking, and SERP preview.

  • 22. Rank Math
Rank Math is a WordPress SEO plugin that offers features like XML sitemap generation, schema markup, and content optimization analysis.

  • 23. Google Data Studio
Google Data Studio allows you to create customizable, visually appealing reports that consolidate data from various sources, including Google Analytics.

  • 24. SEO Site Checkup
SEO Site Checkup provides a comprehensive analysis of your website, including SEO issues, usability, social media presence, and more.

  • 25. Neil Patel's SEO Analyzer
Neil Patel's SEO Analyzer provides an overall SEO score for your website, along with actionable recommendations to improve your SEO performance.

  • 26. Moz Local Listing Score
Moz Local Listing Score shows you how your business appears on various online directories and provides recommendations for improving your local SEO.

  • 27. XML-Sitemaps.com
XML-Sitemaps.com helps you generate XML sitemaps for your website, ensuring search engines can easily crawl and index your content.

  • 28. Mobile-Friendly Test
Mobile-Friendly Test, provided by Google, analyzes your website's mobile compatibility and highlights any issues that may impact user experience.

  • 29. CoSchedule Headline Analyzer
CoSchedule Headline Analyzer evaluates the effectiveness of your article headlines and suggests improvements to increase click-through rates.

  • 30. SEO Web Page Analyzer
SEO Web Page Analyzer provides a detailed analysis of individual web pages, highlighting SEO elements such as headings, meta tags, and keyword usage.

These 30 free SEO tools offer a range of features to help you optimize your website's performance and improve your search engine rankings. From keyword research to technical analysis and content optimization, these tools provide valuable insights and recommendations to enhance your SEO strategy without breaking the bank. Start exploring and leveraging these tools to boost your website's visibility and attract organic traffic.


New Marketer

Jan 11, 2024
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Fantastic compilation of free SEO tools! This list is a goldmine for anyone looking to enhance their website's performance without breaking the bank. The variety of tools you've covered, from analytics to keyword research and technical analysis, is impressive.

I would like to add another SEO Checker tool called SEOS. SEOS is a robust SEO checker tool that provides a comprehensive analysis of your website's SEO performance. It offers insights into on-page elements, meta tags, keyword usage, ranking keywords and overall website health. You can generate SEO reports for your clients as well. SEOS stands out for its user-friendly interface and actionable recommendations, making it a valuable asset for optimizing your site and boosting search engine rankings. Best of all, it's free, making it an excellent addition to your toolkit for effective SEO management.


New Marketer

Jan 9, 2024
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The list of tools you have provided is very helpful for various aspects of SEO activities. Google Analytics, Search Console, Keyword Planner, and SEMrush are the most essential tools for starting SEO for any website.