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11 Best Local Link Building Strategies For Your Business

SEM Geek

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Local link building is the process of acquiring links from websites that are relevant to your local area, industry, or audience. Local links can help you boost your visibility in local search results, increase your brand awareness, and drive more traffic and conversions to your website.

But how do you get local links? What are the best strategies to build local links for your business? In this article, we will share 11 effective local link building strategies that you can use to improve your local SEO and grow your business.

TLDR Summary​

  • Local link building is the process of getting links from websites that are relevant to your local area, industry, or audience.
  • Local links can help you rank higher in local search results, increase your brand awareness, and drive more traffic and conversions to your website.
  • Some of the best local link building strategies are:
    • Getting links from other ranking sites in your niche and location.
    • Getting links from your competitors’ backlink profiles.
    • Reclaiming lost links or fixing broken links.
    • Creating locally relevant content that attracts links and shares.
    • Getting local citations from directories, review sites, and social media platforms.
    • Pursuing other local link opportunities such as sponsorships, events, influencers, testimonials, etc.
    • Claiming unlinked mentions of your brand or website.
    • Buying companies or websites that have local links and redirecting them to your site.
  • To implement these strategies, you need to do proper research, outreach, and follow-up.
  • You also need to monitor and measure your local link building results and adjust your strategy accordingly.

What is Local Link Building?​

Link building is the process of getting links from other websites to your own website. Links are like votes of confidence that tell search engines and users that your website is trustworthy, authoritative, and relevant.
Local link building is a specific type of link building that focuses on getting links from websites that are relevant to your local area, industry, or audience. For example, if you are a dentist in New York, you would want to get links from websites that are related to dentistry, health, or New York.
Local links can help you improve your local SEO, which is the practice of optimizing your website for local search queries. Local search queries are those that include a geographic modifier, such as “dentist near me” or “best pizza in New York”.
According to Google, 46% of all searches have a local intent, and 88% of consumers who do a local search on their smartphone visit or call a store within a day. Therefore, ranking well in local search results can help you attract more customers and grow your business.

Why is Local Link Building Important?​

Local link building is important for several reasons:
  • Local links can help you rank higher in local search results. Search engines use links as one of the main ranking factors, and they consider the relevance, authority, and trustworthiness of the linking websites. Getting links from local websites can signal to search engines that your website is relevant and authoritative for your local area, industry, or audience, and therefore deserves to rank higher.
  • Local links can help you increase your brand awareness and reputation. Getting links from local websites can expose your website to a larger and more targeted audience, and increase your brand recognition and credibility. People tend to trust local businesses more than national or global ones, and they are more likely to click on links from local sources.
  • Local links can help you drive more traffic and conversions to your website. Getting links from local websites can bring you more qualified and ready-to-buy visitors, who are looking for products or services in your area. Local links can also increase your click-through rate, as people are more likely to click on links that match their search intent and location.

How to Do Local Link Building?​

Local link building is not very different from regular link building, but it requires some specific steps and strategies. Here are the main steps to do local link building:
  • Research: The first step is to research your local market, competitors, and link opportunities. You need to identify your target keywords, audience, and location, and analyze the top-ranking websites in your niche and area. You also need to find potential local websites that you can get links from, such as directories, review sites, blogs, media outlets, etc.
  • Outreach: The next step is to reach out to the local websites that you have identified and ask them for a link. You need to craft a personalized and compelling email that explains who you are, what you do, and why you want a link. You also need to provide value to the website owner, such as offering a guest post, a testimonial, a sponsorship, etc.
  • Follow-up: The last step is to follow up with the website owners that you have contacted and try to get a positive response. You need to be polite, persistent, and patient, and avoid spamming or annoying them. You also need to track and manage your outreach campaigns, and keep track of your link prospects and results.

11 Best Local Link Building Strategies​

Now that you know the basics of local link building, let’s look at some of the best local link building strategies that you can use to get more local links for your website.

1. Get Links from Other Ranking Sites​

One of the easiest and most effective local link building strategies is to get links from other websites that are already ranking well in your niche and location. These websites have proven their relevance and authority to search engines and users, and getting links from them can boost your own rankings and traffic.
To find these websites, you can use a tool like Ahrefs1 to analyze the top-ranking pages for your target keywords and location. You can then filter the results by domain rating, referring domains, organic traffic, etc., and export the list of websites to a spreadsheet.
Then, you can use various methods to get links from these websites, such as:
  • Guest posting: You can offer to write a high-quality and relevant article for their blog, and include a link to your website in the author bio or the content.
  • Resource page link building: You can find pages on their website that list useful resources for their audience, and suggest adding your website as a resource.
  • Skyscraper technique: You can find pages on their website that have outdated, incomplete, or low-quality content, and create a better version of that content on your website. Then, you can reach out to them and ask them to replace their link with yours.
  • Broken link building: You can find pages on their website that have broken links, and offer to replace them with your website’s links.

2. Get Links from Your Competitors’ Backlink Profiles​

Another effective local link building strategy is to get links from your competitors’ backlink profiles. Your competitors are the websites that are targeting the same keywords, audience, and location as you, and getting links from the same websites as them can help you close the gap and outrank them.
To find your competitors’ backlinks, you can use a tool like Ahrefs1 to enter their domain name and see all the websites that are linking to them. You can then filter the results by domain rating, referring domains, organic traffic, etc., and export the list of websites to a spreadsheet.
Then, you can use the same methods as above to get links from these websites, such as guest posting, resource page link building, skyscraper technique, broken link building, etc.

3. Reclaim Lost Links or Fix Broken Links​

Sometimes, you may lose links that you already have, or have broken links on your website. This can happen for various reasons, such as:
  • The linking website removes or changes the link.
  • The linking website goes offline or gets deleted.
  • The linking website changes its domain name or URL structure.
  • The linked page on your website gets deleted or moved.
Losing links or having broken links can hurt your rankings and traffic, as it reduces your link equity and user experience. Therefore, you should try to reclaim lost links or fix broken links as soon as possible.
To find lost links or broken links, you can use a tool like Ahrefs1 to enter your domain name and see all the websites that are linking to you. You can then filter the results by link status, such as lost, broken, or redirected, and export the list of websites to a spreadsheet.
Then, you can use various methods to reclaim lost links or fix broken links, such as:
  • Contacting the linking website and asking them to restore or update the link.
  • Redirecting the broken or moved page on your website to a relevant page.
  • Creating a new page on your website that matches the broken or moved page.

4. Create Locally Relevant Content​

One of the best ways to attract local links is to create locally relevant content that provides value to your local audience. Locally relevant content is content that covers topics, issues, or events that are specific to your local area, industry, or audience.
For example, if you are a dentist in New York, you can create content such as:
  • A guide on how to find the best dentist in New York.
  • A case study on how you helped a local patient with a dental problem.
  • A review of the latest dental trends or technologies in New York.
  • A list of the best dental clinics or resources in New York.
Creating locally relevant content can help you:
  • Showcase your expertise and authority in your niche and location.
  • Solve problems or answer questions that your local audience has.
  • Generate interest and engagement from your local audience.
  • Build relationships and trust with your local audience.
To create locally relevant content, you need to do proper keyword research, content research, and content creation. You can use tools like Ahrefs1
 
Last edited:

Moodesburn1977

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This forum thread seems to be discussing strategies for local link building and how it can benefit businesses' online visibility. The original post outlines ten strategies, including utilizing local business directories, engaging with local influencers, sponsoring local events, offering scholarships, creating localized content, leveraging testimonials and reviews, joining local business associations, utilizing social media platforms, collaborating with other local businesses, and implementing geo-targeted keywords.

i am not tech minde but i am looking into ai to help me when i read this blog

 

Moodesburn1977

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Local link building is a crucial aspect of any business's online presence. Building strong local links can help improve your search engine rankings and drive more traffic to your website. Here are 10 strategies you can implement to enhance your local link building efforts:

  1. Guest blog on local websites: Look for local blogs or websites that accept guest posts. Write high-quality content that provides value to their readers and includes a link back to your site.
  2. Collaborate with neighboring businesses: Partner with complementary businesses in your area and offer to include links to each other's websites. For example, a restaurant and a nearby hotel can cross-promote each other.
  3. Sponsor local events or charities: Support local events or charitable organizations and request a link back to your website as a sponsor. This not only helps the community but also provides you with valuable backlinks.
  4. Create local resource pages: Identify local resources that your target audience would find useful, such as a list of local clubs, attractions, or service providers. Reach out to those businesses and ask for a link back to your resource page.
  5. Get listed on local directories and business listings: Ensure your business is listed on local directories and online platforms like Google My Business, Yelp, and Yellow Pages. These platforms often provide a link back to your website.
  6. Offer testimonials: If you've had a positive experience with a local business, consider providing them with a testimonial. In return, ask for a link back to your website from their testimonials page.
  7. Build relationships with local journalists and bloggers: Connect with journalists and bloggers in your area by attending local networking events or reaching out through social media. Building relationships with them may lead to future opportunities for coverage and links.
  8. Participate in local forums and online communities: Engage in local forums, Facebook groups, or subreddits relevant to your industry or location. Provide helpful answers and insights while including a link back to relevant content on your website when appropriate.
  9. Create local content: Proactively create content that is specific to your local area. This could include articles, videos, or infographics about local events, news, or attractions. Local audiences are more likely to share and link to content that is relevant to their community.
  10. Leverage partnerships with local influencers: Collaborate with influential individuals or organizations in your area who have a strong online presence. They can help amplify your content and provide valuable backlinks.
Remember, building local links takes time and effort. Stay consistent, focus on creating quality content, and nurture relationships with local businesses and influencers. With dedication and patience, you can strengthen your online visibility within your community and attract more local customers.
 

janviarora

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Thanks for breaking down local link building strategies! I've found collaborating with neighboring businesses to be especially effective. Building a local network not only enhances backlinks but also fosters a sense of community, benefiting everyone involved. Looking forward to implementing more of these strategies! Thanks again for posting these!
 

MilesWeb

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Local link-building is crucial for enhancing the online visibility and credibility of your business within a specific geographical area. Here are effective local link-building strategies:

1- Set up Social Media Profiles:

Create accounts on popular social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc., for your business.
Optimize profiles with accurate business information, including name, address, phone number, website URL, and business hours.

2- Local Business Directories:
Submit your business information to local online directories such as Google My Business, Yelp, Yellow Pages, and Bing Places.
Ensure consistency in NAP (Name, Address, Phone Number) across all directories to improve local search rankings.

3- Industry-Specific Directories:
Identify industry-specific directories or niche platforms relevant to your business.

4- Take the help of a Link Tool:
Utilize link-building tools like Ahrefs, Moz, or SEMrush to analyze your website's backlink profile and identify potential link-building opportunities

5- Reach Out to Local Newspapers & Forums:
Establish connections with local newspapers, magazines, and online forums relevant to your industry or locality.

6- Find Sponsorship Opportunities:
Explore sponsorship opportunities for local events, charities, or community initiatives.
Sponsorship often leads to brand mentions and backlinks on event websites or promotional materials, improving local visibility and credibility.

7- Reach Out to Local Bloggers:
Identify influential bloggers or content creators in your locality or industry.
Offer to collaborate on content creation, provide free products/services for reviews, or sponsor blog posts in exchange for backlinks and exposure to their audience.

8- Monitor Competitors’ Backlinks:
Use backlink analysis tools to monitor your competitors' backlink profiles.
Identify websites linking to your competitors and assess the feasibility of acquiring similar backlinks for your own website through outreach or content improvement.

9- Update Content:
Regularly update and refresh existing content on your website to maintain relevance and accuracy.
Focus on creating valuable, informative content that addresses the needs and interests of your target audience, increasing the likelihood of earning backlinks from other websites.
 
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