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How to Duplicate a Campaign in Google Ads

SEM Geek

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Duplicating campaigns in Google Ads can be a great way to quickly scale your efforts while maintaining consistency. Instead of creating a new campaign from scratch, you can duplicate an existing, successful campaign and make minor tweaks as needed. This saves time and ensures your new campaigns are modeled on ones that are already working well.

Here's a step-by-step guide to duplicating Google Ads campaigns:

Step 1: Access Campaign Manager​

First, log into your Google Ads account and click on "Campaigns" in the left sidebar to access Campaign Manager. This is where you manage all of your campaigns.

Step 2: Locate the Campaign You Want to Duplicate​

In Campaign Manager, locate the specific campaign you want to duplicate. You may need to click "See more" at the bottom of the campaign list to view your full list of campaigns.

Once you've found the campaign you want to copy, hover over it and click the three dots icon on the right side. Then select "Duplicate" from the dropdown menu.

Step 3: Name Your New Duplicated Campaign​

A pop-up will appear asking you to name your new duplicated campaign.

Give your new campaign a name that makes it clear this is a duplicate. For example, you may name it "Website Sales Duplicates" if duplicating a campaign originally called "Website Sales".

Keeping the naming convention clear will help you differentiate the original and duplicate campaigns later on.

Once you've named your new duplicate campaign, click "Duplicate" at the bottom.

Step 4: View and Edit Your Duplicated Campaign​

Your new duplicated campaign will now appear in your campaign list in Campaign Manager.

Click into the duplicated campaign to view its settings and make any edits you need.

When you first duplicate a campaign, all the settings will be copied over exactly the same as the original campaign. This includes budget, ad groups, keywords, ads, placements, location targeting, and more.

Step 5: Adjust Campaign Settings as Needed​

With your new duplicate campaign created, you can now go through and customize the settings as needed.

Here are some of the key things you may want to edit in your duplicated campaign:

  • Budget: You'll likely want to adjust the budget on your new campaign, either increasing or decreasing it based on your specific goals.
  • Location targeting: Consider updating the location targeting to focus on a new area.
  • Ad schedule: Change the ad scheduling if you want the duplicate campaign to run during a different time frame.
  • Ads: Tweak your ad copy and headlines if needed. You may want to change up the messaging while keeping the overall theme.
  • Keywords: Review keywords and add or remove any that don't make sense for your new campaign. You can also adjust bids on individual keywords.
  • Extensions: Add or remove any extensions like call, location, affiliate location, etc.
  • Advanced Settings: Adjust any campaign-level advanced settings like ad rotation, frequency capping, etc.
The idea is to start with an identical copy of a proven, high-performing campaign. Then simply tweak and optimize it for your specific goals with that new duplicate.

Step 6: Add Negative Keywords from Original Campaign​

One important step when duplicating Google Ads campaigns is to add negative keywords from your original campaign into the duplicate.

This helps prevent your two campaigns from competing with each other. It keeps the duplicate campaign targeting new users and segments.

To do this:

  1. Click into the negative keywords tab of your original campaign.
  2. Select all negative keywords and copy them.
  3. Paste the negative keywords into the duplicate campaign.
Now your duplicate will exclude all those terms, separating it from the original.

Step 7: Monitor and Optimize Your Duplicate​

With your new duplicate campaign launched, the last step is to monitor performance and continuously optimize.

Pay attention to:

  • Clicks and conversions relative to your budget and goals
  • Bounce rates on your landing pages
  • Relevance of search terms driving traffic and conversions
  • Ad performance by impression and click-through rates
Make changes to improve results. For example, you may pause poorly performing keywords or ads and add new ones that generate more relevant traffic.

Over time, you can optimize your duplicate to perform as well as or better than the original campaign it was copied from.

Benefits of Duplicating Google Ads Campaigns​

Duplicating proven campaigns can give your account and PPC strategy a boost in several ways:

  • Save time - Duplicating an existing campaign is much faster than building one completely from scratch. Everything is set up and ready to go.
  • Reduce work - You avoid having to recreate all the ads, keywords, and targeting. Just make minor tweaks rather than big changes.
  • Leverage proven success - Basing a new campaign off one that already works well gives you a template for success to build on.
  • Scale campaigns - Easily ramp up your efforts on campaigns that are working by duplicating them and assigning more budget.
  • Isolate traffic - Using negative keywords keeps duplicate campaigns distinct from originals, isolating different segments.
  • Test new variables - Duplicating lets you test changes like new location, budget, ad schedule, etc.
So if you have campaigns that are performing well, duplicating them can be a best practice to scale results while saving time and effort.

Common Questions around Duplicating Google Ads Campaigns​

Here are answers to some common questions businesses have about duplicating Google Ads campaigns:

Does duplicating a campaign copy over the budget?​

Yes, when you duplicate a campaign in Google Ads it will copy the existing budget. You'll likely want to adjust the budget on the new duplicate campaign.

Do duplicate campaigns share quality score?​

No, each campaign has its own individual quality score. Duplicating won't affect the quality score of your original or new campaigns.

Can you duplicate campaigns across Google Ads accounts?​

Unfortunately, you cannot duplicate campaigns across different Google Ads accounts. Duplicating only works within the same account.

What about ad group level vs campaign level duplication?​

You can duplicate individual ad groups as well as full campaigns. Just right click on an ad group and select duplicate, then rename.

Do paused campaigns still accumulate cost after duplicating?​

No, pausing a campaign stops it from accumulating any additional cost. This remains true after duplicating.

Are conversions and conversion tracking copied over in a duplicate?​

Yes, any conversion tracking and conversion settings will be copied when you duplicate a campaign in Google Ads.

Wrap Up​

Duplicating campaigns can speed up your Google Ads management and give proven performers more scale. Just be sure to make necessary adjustments in the copies to differentiate them. Add negative keywords, tweak ads and keywords, adjust budgets and target locations.

Monitor your duplicates closely and continue optimizing. With this approach, you can achieve greater results faster with Google Ads while saving time and effort.
 
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