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Google Ads vs Facebook Ads for Dropshipping: An Objective Comparison

SEM Geek


Staff member
Jun 21, 2023
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Dropshipping has become an increasingly popular ecommerce model for aspiring online entrepreneurs. With low overhead and no need to stock inventory, dropshipping allows sellers to focus more on marketing and customer acquisition. Two of the most effective online advertising platforms for dropshipping businesses are Google Ads and Facebook Ads. But which platform should dropshippers invest more in? This analytical comparison examines the pros, cons, costs, and performance of Google Ads versus Facebook Ads specifically for dropshipping stores.

How Google Ads Works for Dropshipping​

Google Ads, sometimes referred to as Google AdWords, is Google's proprietary paid advertising network. Advertisers bid for text ads to appear at the top of Google's search results based on certain keywords.


  • Highly targeted to users already searching for related products to buy
  • Low cost per click (CPC) rates
  • Detailed analytics on conversions and return on ad spend

  • High competition for popular commercial keywords, driving up costs
  • Lower performance for branded and remarketing campaigns
An effective Google Ads strategy for dropshipping involves careful keyword research to identify lucrative long-tail keywords with lower competition and decent search volume. The ability to target searches containing product names and related keywords provides laser-focused traffic.


The average cost per click on Google Ads across all industries is $2.32. However, CPC rates for popular ecommerce keywords tend to be higher, often exceeding $5 or more depending on competitiveness. Expect an average CPC between $3 to $8 for optimized dropshipping product campaigns.

How Facebook Ads Works for Dropshipping​

Facebook Ads refer to paid ads that appear in Facebook and Instagram feeds, groups, Messenger, and the Audience Network on third-party sites. Advertisers target Facebook users based on detailed demographic, interest, and behavioral data.


  • Highly visual ad formats fit for showcasing products
  • Enormous audience reach and precise targeting options
  • Lower cost per click rates overall

  • clicks do not always convert to sales at the same rate as Google traffic
  • Limitations and strict policies around running dropshipping ads
An effective Facebook Ads approach for dropshipping focuses on leveraging detailed audience insights for conversion-driven product sales funnels, with compelling creative optimized for mobile users. Retargeting visitors who abandon carts can also recover lost sales.


Average cost per click rates on Facebook tend to fall between $0.50 to $1 across niches. Depending on the competitiveness of targeting options, dropshipping product campaign costs per click can range between $0.75 and $3. However, costs per converting customer tend to be higher than Google.

Google Ads vs Facebook Ads for Dropshipping: Key Metric Comparison​

MetricGoogle AdsFacebook Ads
Audience ReachLower but highly targetedMassive reach, advanced targeting
Click Quality Score8/106/10
Avg CPC Rates$3 to $8$0.75 to $3
Conversion RatesHigher from buyersLower but retargeting helps
Analytics ReportingVery robustComprehensive insights
Both advertising platforms offer distinct advantages for dropshipping businesses to leverage in a complementary fashion. Blending Google Shopping campaigns with Facebook prospecting and retargeting ads provides an optimal balanced acquisition strategy.

Performance Optimization Tips​

Beyond setting up and monitoring campaigns in each platform, dropshippers should:

Google Ads

  • Curate tight, micro-targeted keyword lists based on historical search data
  • Design responsive search ad variations emphasizing key product features
  • Limit campaigns by match type and adjust bids precisely via scripts
Facebook Ads

  • Test conversions among different custom/lookalike audience segments
  • Make video ads showcasing the product experience
  • Use compelling retargeting creatives personalized for abandoning visitors

  • Ensure speedy mobile-optimized landing pages for upsells
  • Provide guarantees, promotions, and incentives to reduce cart abandonment
  • Include Facebook pixel and Google Tag Manager for cross-channel tracking

Getting the most out of Google Ads and Facebook Ads for dropshipping requires hands-on optimization based on performance data. Maintaining organized ad accounts, expanding on what works, and regularly A/B testing elements of each campaign facilitates growth. With the right segmentation and targeting, both platforms deliver tremendous exposure leading to conversions and profits.