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Google Ads Extensions Not Showing? Here’s How to Fix It

SEM Geek

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TLDR: Google Ads extensions are additional pieces of information that enhance your ads and provide more reasons for people to choose your business. However, sometimes they may not show up with your ads, which can affect your click-through rate and conversions. In this article, we’ll explain why Google Ads extensions may not show, and how to troubleshoot and optimize them for better performance.

Google Ads extensions are a great way to make your ads more relevant, useful, and attractive to potential customers. They allow you to add extra information to your ads, such as your phone number, location, ratings, offers, and more. By using extensions, you can improve your ad quality, increase your visibility, and boost your click-through rate (CTR) and conversions.
However, sometimes you may notice that your Google Ads extensions are not showing up with your ads, even though you have set them up correctly. This can be frustrating, as you may be missing out on valuable clicks and leads. Why does this happen, and how can you fix it? In this article, we’ll answer these questions and provide some tips on how to troubleshoot and optimize your Google Ads extensions for better results.

Why Are Google Ads Extensions Not Showing?​

There are several possible reasons why your Google Ads extensions may not show up with your ads. Some of the most common ones are:
  • Google’s algorithm decides when and how to show extensions. Google does not guarantee that your extensions will always show with your ads. Instead, it uses a complex algorithm that considers various factors, such as your ad rank, the user’s query, the device, the location, the competition, and the expected impact of the extensions. Google will only show your extensions if it thinks they will improve your ad performance and user experience. Therefore, even if you have enabled and eligible extensions, they may not show every time your ads appear.
  • Your extensions are not relevant or useful for the user’s query. Google aims to provide the best possible results for each user’s search intent. Therefore, it will only show extensions that are relevant and useful for the user’s query. For example, if someone searches for “pizza delivery near me”, Google may show your location and call extensions, but not your sitelink extensions that link to other pages on your website. Similarly, if someone searches for “best pizza place in town”, Google may show your review and rating extensions, but not your callout extensions that highlight your offers and features.
  • Your extensions are not optimized for the device or the screen size. Google also considers the device and the screen size of the user when deciding whether to show extensions or not. For example, call extensions are more likely to show on mobile devices than on desktops, as users are more likely to call a business from their phones. Likewise, some extensions may not fit well on smaller screens, such as tablets or smartphones, and may be omitted to avoid cluttering the ad space.
  • Your extensions have low quality or performance. Google also evaluates the quality and performance of your extensions, and may not show them if they have low click-through rates, low conversion rates, or low relevance scores. Google wants to show extensions that add value to your ads and enhance the user experience, not extensions that are irrelevant, misleading, or spammy. Therefore, you should monitor and optimize your extensions regularly, and remove or replace any extensions that are not performing well.

How to Troubleshoot and Optimize Google Ads Extensions​

If you notice that your Google Ads extensions are not showing up with your ads, don’t panic. There are some steps you can take to troubleshoot and optimize them for better performance. Here are some tips to help you out:
  • Check the status and eligibility of your extensions. The first thing you should do is to check the status and eligibility of your extensions in your Google Ads account. To do this, go to your Google Ads account, navigate to the campaign in question, and click on “Ad extensions.” From there, select the type of extension you want to check, and make sure they are set to “Enabled.” If they are disabled, simply toggle the switch to enable them. You can also hover over the speech bubble icon next to each extension to see if they are eligible to show or not, and what issues may be preventing them from showing. For example, you may see a message saying “This extension isn’t showing because it has a low expected clickthrough rate” or “This extension isn’t showing because it’s not relevant to the search.” You can use this information to identify and fix any problems with your extensions.
  • Improve your ad rank and quality score. As we mentioned earlier, Google’s algorithm considers your ad rank and quality score when deciding whether to show your extensions or not. Your ad rank is determined by your bid amount, your quality score, and the expected impact of your extensions. Your quality score is based on your ad relevance, landing page experience, and expected click-through rate. Therefore, to improve your chances of showing your extensions, you should aim to improve your ad rank and quality score. You can do this by using relevant keywords, writing compelling ad copy, creating landing pages that match your ads and user intent, and bidding competitively for your target keywords.
  • Make your extensions relevant and useful for the user’s query. Another way to increase the likelihood of your extensions showing up is to make them relevant and useful for the user’s query. You can do this by using keyword insertion, which automatically inserts the user’s search term into your extension text. For example, if you have a sitelink extension that says “Learn More”, you can use keyword insertion to change it to “Learn More About {KeyWord:pizza Delivery}”. This way, your extension will match the user’s query and provide more information. You can also use dynamic extensions, which are automatically generated by Google based on your website content and user behavior. For example, Google may create dynamic sitelink extensions that link to the most popular pages on your website, or dynamic structured snippet extensions that highlight the most relevant features of your product or service.
  • Optimize your extensions for the device and the screen size. You should also optimize your extensions for the device and the screen size of the user. You can do this by using device preference, which allows you to specify which extensions you want to show on mobile devices or desktops. For example, you may want to show your call extensions only on mobile devices, and your sitelink extensions only on desktops. You can also use mobile-optimized text, which allows you to write shorter and more concise extension text for mobile devices. For example, you may want to shorten your callout extensions from “Free Delivery Within 30 Minutes” to “Free Delivery” on mobile devices. You can also use responsive extensions, which automatically adjust to fit the available ad space. For example, you can use responsive search ads, which create multiple variations of your ad text and extensions, and show the best combination for each user and device.

Conclusion​

Google Ads extensions are a powerful way to enhance your ads and provide more reasons for people to choose your business. However, they may not always show up with your ads, depending on various factors, such as Google’s algorithm, the user’s query, the device, the screen size, and the quality and performance of your extensions. Therefore, you should troubleshoot and optimize your extensions regularly, and follow the tips we shared in this article to increase your chances of showing your extensions and improving your ad results.
If you need help with Google Ads, don’t hesitate to reach out to us at marketingforum.info. We are a team of experienced and certified Google Ads experts who can help you create, manage, and optimize your Google Ads campaigns for maximum ROI. Contact us today for a free consultation and quote.
 
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