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Can You Have Two Google Ads Accounts?

SEM Geek


Staff member
Jun 21, 2023
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Having multiple Google Ads accounts can be beneficial for managing different campaigns, clients, or businesses. However, Google does have rules around owning and managing multiple accounts. This article provides a definitive answer on whether you can have two Google Ads accounts, the requirements and best practices, and tips for successfully running multiple accounts.

The Short Answer​

Yes, you can have two Google Ads accounts, provided:

  • You meet Google's requirements around account ownership and management
  • The accounts do not violate any of Google's policies around circumventing systems, hiding information, or misrepresenting yourself
  • You have a legitimate reason for needing two accounts, such as managing separate businesses or clients
While allowed, having two accounts does require more work on the backend to ensure proper structure, tracking, and optimization.

Google's Rules on Multiple Accounts​

Google understands that many advertisers need to manage more than one AdWords account. However, they do have specific policies in place around owning and managing multiple accounts:

  • Each account must represent a single advertiser or business. You cannot manage two accounts for the same business or website.
  • Accounts must have separate business information and contacts. The accounts cannot share the same website, address, phone number, or billing.
  • The account owner must be authorized to manage the account. Account managers must have proper permissions from the owner.
  • Accounts cannot circumvent policies or system limitations. You cannot use multiple accounts to avoid restrictions, caps, or suspensions on one account.
Provided these requirements are met, having two Google Ads accounts is allowed. However, Google may request additional verification to confirm the accounts represent two separate entities.

Reasons to Have Two Accounts​

There are several valid reasons to have two Google Ads accounts, including:

1. Managing Different Businesses or Brands​

If you operate two completely separate businesses with unique websites and brands, having a distinct AdWords account for each allows you to optimize and track performance distinctly.

For example, if you run an ecommerce store and also own a content website, separating the accounts keeps the data clean and campaigns focused.

2. Managing Client Accounts​

Agencies and freelancers managing AdWords on a client's behalf should always use a separate account owned by the client. This allows the client transparency and control while allowing the agency to still manage campaigns strategically.

3. Testing New Campaign Strategies​

Launching an additional account can be useful to test out new campaign structures, ad formats, landing pages, etc. without risking existing accounts. Once proven successful, learnings can transfer over to optimize larger accounts.

4. Personal and Business Use​

If you use AdWords for both a personal blog and an employer's business, having two accounts helps segment the data appropriately across the two properties.

Best Practices for Two Accounts​

If operating two AdWords accounts (for any of the above reasons), following best practices will ensure success and remain policy-compliant:

  • Maintain fully separate business information and contacts. Do not try to "shortcut" by listing the same address or call tracking number. Keep financials, tracking, invoices all separate.
  • Link each account to its respective website or domain. Make sure account data filters to the proper site data.
  • Segment campaigns carefully. Avoid overlapping or duplicating campaigns across accounts. Structure each to be relevant for that brand or goal.
  • Build conversion tracking for each account independently. Even if running similar campaigns, learn from the conversion data separately rather than co-mingling.
  • Check both accounts weekly. Actively manage both evenly, not just the larger or more familiar account. Optimization opportunities differ across accounts.

Tips for Successfully Managing Multiple Accounts​

While permitted by Google Ads policies, handling two accounts does create more work. Here are tips for making it manageable:

  • Rely on macros: Build out campaign, ad group, keyword, and ad templates in each account to scale efficiently.
  • Leverage linking and notes: Cross-link related campaigns or ad groups and leave editor notes for context.
  • Use naming conventions: Identify account names/short cuts to recognize assets across accounts.
  • Customize dashboards: Create separate dashboards in each account to view only the vital few metrics.
  • Enable account alerts: Stay on top of budget pacing, underperforming campaigns, etc without daily logins.
  • Give user access appropriately: Let any teams or clients assisting have the right access to necessary accounts.

Key Takeaways​

The key points to remember when managing multiple Google Ads accounts are:

  • You can have two accounts provided each represents a distinct business or brand.
  • Keep business information, tracking, billing, and reporting fully separate across accounts.
  • Leverage campaigns, macro templates, and naming conventions to work efficiently.
  • Customize dashboards, enable alerts, utilize user access to manage easier.
While juggling two accounts takes effort, when set up properly, it can provide helpful segmentation and focus to your AdWords strategy.

Having two well-structured and properly managed accounts aligned to unique business goals outweighs keeping activity constrained to a single overloaded one according to Google’s policies.