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Can You Get a Job in Digital Marketing Without a Degree?

SEM Geek


Staff member
Jun 21, 2023
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Getting a job in digital marketing is possible even without a college degree. However, having a degree or specialized training can make it easier to get hired and progress in your career. This article analyzes the key considerations around entering digital marketing without formal qualifications.

Digital Marketing Jobs Open to Non-Graduates​

Several entry-level digital marketing roles are attainable for non-graduates with the right skills and experience. These include:

  • SEO specialist: Optimizing websites/content for search engines. Key skills: SEO analysis/tools, content writing.
  • Social media manager: Managing social accounts, posting content, analytics. Skills: Platform knowledge, content creation.
  • Affiliate marketer: Promoting products online for commission. Skills: Marketing, sales, analytics.
  • Email marketer: Designing and sending marketing emails. Skills: Email platforms, analytics, copywriting.
  • Web/blog writer: Creating website content. Skills: SEO, writing skills.
  • Digital marketing assistant: Supporting campaigns/teams. Skills: Communication, digital tools.
These roles prize hands-on skills over qualifications. With self-learning and passion for digital marketing, they can be accessible pre-career options.

Challenges Facing Non-Graduate Applicants​

However, those without degrees/training often face hurdles entering or progressing in digital marketing:

1. Lacking technical knowledge

Degree holders gain an in-depth grounding in areas like web analytics, paid advertising, marketing automation etc. Self-teaching this breadth of knowledge is challenging.

2. Fewer networking opportunities

Degrees/courses include internships and contacts. Without these connections, applying cold can be difficult.

3. Limited career development

Progressing to high-level roles like CMO typically requires further study (MBA etc.). Alternate pathways exist but may prolong career trajectories.

4. Appearing less committed

Some employers see degrees as demonstrating commitment to marketing. Convincing them otherwise without qualifications demands exceptional drive.

5. Lower credibility

Lacking tangible proof of skills/training can hinder non-grads appearing as credible hires, especially at major firms.

These obstacles are surmountable but require exceptional perseverance and self-development. Undergraduate credentials provide advantages in specialist knowledge, connections and trustworthiness.

Maximizing Chances Without a Degree​

Despite the challenges, committed non-grads can enter digital marketing through several steps:

1. Learn technical skills

Master industry-standard tools for areas like email, social, SEO, ads through online courses/certifications. These signal capabilities better than degrees alone.

2. Gain hands-on experience

Volunteer, intern and freelance in marketing roles to apply skills. Document achievements thoroughly.

3. Network extensively

Attend industry events, connect with marketers online to build relationships and discover opportunities.

4. Showcase abilities

Create an online portfolio highlighting meaningful work samples and outcomes (not just duties). Demonstrate initiative.

5. Pursue entry-level roles

Leverage connections to find junior openings. Be prepared to apply widely and highlight transferable skills from other fields.

6. Consider part-time study

Evening/weekend courses can build formal skills while working. Certificates or diplomas may strengthen applications.

With self-starting attitudes plus sustained effort, non-graduates can gain experience enabling junior full-time digital marketing roles. However, pragmatic expectations are vital regarding salary, seniority timeline and anti-discrimination still prevailing across marketing. Ultimately through exceptional drive, credible portfolios and contacts, those without degrees can transition into digital marketing but should acknowledge the raised bar they must constantly exceed to progress.


Entering digital marketing without undergraduate credentials, while achievable, poses numerous disadvantages versus trained graduates competing for roles. However, for diligent self-starters prepared to volunteer, self-educate and persist applying, multiple entry points exist, especially for hands-on positions. Once in roles, consistently exceeding expectations is key for non-grads to dispel doubts and achieve advancement. With realistic perspectives around the heightened challenges facing them, determined non-degree holders can launch and sustain digital marketing careers through continual learning, networking and showcasing their capabilities.